ASEF Public Diplomacy Training



The ASEF Public Diplomacy Training (ASEFPDT) combines participatory online learning and face-to-face interactions facilitated by public diplomacy experts and trainers. The modules are designed to keep participants abreast of new developments in the field through peer-to-peer learning, analysing case studies and designing strategic campaigns.

ASEFPDT Alumni are encouraged to apply the practical skills they acquired through the online course and the face-to-face training in their work to increase foreign and domestic publics’ awareness of the ASEM Process and ASEF.

Since its inception in 2013, ASEF has co-organised 7 tutored online courses and 7 face-to-face trainings held in Geneva (Switzerland), Kuala Lumpur (Malaysia), Bangkok (Thailand), The Hague (Netherlands), Jakarta (Indonesia), Vienna (Austria) and Phnom Penh (Cambodia).

A total of 281 participants from 52 Asia-Europe Meeting (ASEM) Partners have benefitted from the Training.

Over the years, ASEF has partnered with Asian and European diplomatic academies for the delivery of the face-to-face component of the Training.

ASEFPDT is supported by the Federal Department of Foreign Affairs of Switzerland.


First Component: Online Course (8 weeks)

Second Component: Face-to-face Training



Through the Online Course and the Specialised Virtual Workshop Series, participants will gain insights into the current public diplomacy efforts in Asia and Europe and how to elevate their public diplomacy skills to be relevant to the current needs. The specific objectives are to:


•  Early-/mid-career diplomats in departments dealing with Asia, Europe, or ASEM in the Ministries of Foreign Affairs or equivalent of the ASEM Partners

•   Early-/mid-career diplomats posted by ASEM Partners to ASEM countries who are dealing with public diplomacy


Phase I and II: 1st online course and 1st face-to-face training; 2nd online course and 2nd face-to-face training
Phase III: 3rd online course and 3rd face-to-face training
Phase IV: 4th online course and 4th face-to-face training
Phase V: 5th online course and 5th face-to-face training
Phase VI: 6th online ourse and 6th face-to-face training
Phase VII: 7th online course and 7th face-to-face training

ASEFPDT Webinar Series

In line with the project’s overall objective of enhancing the knowledge and skills of its target participants, the ASEFPDT Webinar Series aims to provide practical insights on topics relevant in the COVID-19 era, drawing from real-life examples and up-to-date research.

The series’ practical approach to learning makes each webinar episode an engaging two-way conversation that involves the audience, rather than a one-way presentation.

Episode I: "Improve your Online Health: How to Observe Good Cyber Hygiene in Virtual Meetings" 
Episode II: "Lessons on Crisis Communications in the Internet Age" 

Episode III: “How Relevant is Cultural Diplomacy in the Face of a Global Crisis?”




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