Education

OVERVIEW

The "Asia In The Eyes Of Europe" research project examines European public, media, and opinion leaders' perceptions of Asia. The project evolved from the ongoing ASEF initiative, "The EU Through The Eyes Of Asia," which looked at the perceptions of the EU in Asia across 12 research locations.

"Asia In The Eyes Of Europe" will provide valued comparability to the findings of  "The EU Through The Eyes Of Asia." The two-year research project will be carried out in eight EU member states, and will examine perceptions in three areas:

- Public opinion: Public opinion surveys will be carried out in each location with varying samples from 1,000-2,000 respondents.

- Media analysis: The research will look at three media outlets in each location: a national reputable newspaper with the highest readership, a national popular newspaper, and the most popular TV news broadcast. The research may include tracking news from media outlets such as Euronews and European Voice.

- Opinion leader interviews: The interviews will seek to assess the perceptions of Asia amongst European opinion leaders, adding to the validity and the scope of the data collected. The interviewees will be drawn from four sectors, namely business, politics, the media, and civil society/academia.

The Methodology Workshop was held to familiarise the research team with the methods and tools used for data collection in the project. It also featured reports on each country's media analysis research.

ASEF's contribution is with the financial support of the European Commission.